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Five Bike Share Trends to Watch in 2018

When I talk to people at events, I see how business models have changed over the last year. Bike Share operators are constantly challenged to keep up with the rapidly changing industry and offer better rider experiences to its users.

 

A big opportunity for operators in 2018 is in how Bike Share Schemes are managed. It will not be enough to just supply the bikes, questions will be asked about how operators cater to the local market needs.

 

Intelligent operations will be at the heart of Bike Share Schemes in 2018 with operators focused on delivering the best experience to compete in the highly saturated market.

 

As Bike Share continues to grow across the globe, I see the following trends changing the marketplace:

 

  1. Rise in App-Based & Dockless Bike Share Models

App-based Bike Share Schemes are being deployed in more markets globally. In many urban cities, you now have access to free-floating bikes that can be picked up and dropped off virtually anywhere. In 2018, we will see an increase in cities adopting these schemes in an effort to reduce the strain on existing transport infrastructure and facilitate the move from personal vehicles.

 

  1. Growth of Multi-Operator Environments

Multi-operator environments are not new. We are already seeing many cities where more than one operator is running a scheme. Throughout 2018, this is likely to grow to more cities around the world and operators will be asked to deliver an optimised Bike Share Scheme to keep up with the competition. Cities will also need assuring that resources will be better managed to avoid bikes being damaged or left in unsuitable places.

 

  1. Optimised Redistribution with New Technology & Incentives

The growth in Bike Share Schemes and multi-operator environments will be the driving force for better redistribution. Operators will be challenged to offer schemes that work well and is not a nuisance to cities or its citizens. Fortunately, new technology such as geo-fencing and incentives including financial rewards will drive better rebalancing processes. From the events I’ve been to, it’s clear that operators are looking to do more to improve their redistribution efforts.

 

  1. Increased Bike Share Regulations

Bike Share operators have welcomed the prospect of more regulations. While some may hinder current operations, most regulations will help Bike Share Schemes to thrive. It will guide operators as to what is required and enable them to grow into new markets much easier.

 

  1. Driving Intelligent Bike Share Scheme Operations

In 2018, operators will look towards better ways to manage their schemes and to grow their ridership. We see growth in technology such as Artificial Intelligence (AI) simplifying the management process. It enables operators to sort through vast amounts of data to gain actionable insights that has a direct impact on their operation. That kind of information makes management of Bike Share Schemes simple and efficient.

 

In 2018, we will continue to see disruption in all parts of Bike Share and the wider transportation industry. It will impact how operators do business. How these schemes are managed will still be the main focus for many cities and its citizens.

 

Users expect transportation to be as simple and efficient as the other services they consume on a day-to-day basis. That puts the pressure on operators to deliver a well-run Bike Share Scheme.

 

An optimised scheme enables users to rely on its services and use it regularly. It reduces unnecessary costs and complications for operators while driving profits to their business.

 

Fortunately, I see new technology, incentives and processes enabling operators to transform their current business model.

 

At Stage Intelligence, we combine citywide data with AI technology to deliver real value to Bike Share Scheme operators. Our BICO platform makes it easy for operators to simplify their operations and deliver Bike Share Schemes that works for both cities and the users.

 

To find out more about how Stage Intelligence is transforming Bike Share Schemes around the world with AI technology, please contact  tom.nutley@stageintelligence.co.uk

 

2018: A Tipping Point for Artificial Intelligence in Transportation

2018 will be the tipping point for Artificial Intelligence (AI) in the transportation industry. It will be a year where AI becomes an essential tool with new understanding and recognition that it is critical to success. In our business and beyond, we’ve seen how influential this technology can be in changing business models and creating better transport solutions.

 

At Stage Intelligence, we’re seeing this become a reality. In 2017, we’ve seen tremendous momentum behind our business and growing demand for real AI solutions in transportation. We’re rolling out our AI-based Bike Share management solution in cities across the globe and changing the perception that Bike Share isn’t a viable, reliable transport option.

 

We are helping to accelerate transformation in transportation and utilising self-organising algorithms and elements of machine learning to simplify and empower Bike Share management.

 

2018: Challenges in AI

The future of transportation will be defined by AI. Research firm Gartner predicts that by 2020 almost every new software product will have AI technologies. In transportation, we are starting to see widespread application and development of AI technology that is being powered by the collection of data and use of algorithms.

 

That said, it is still a very young market with challenges ahead. I see three big challenges for AI in transportation:

 

  1. Not All “AI” is the Same – Many businesses that say they use AI don’t actually have it deployed. It is a buzzword and many businesses are doing data visualisations or pretty interfaces but when you look under the hood there’s nothing there. Operators eager to benefit from AI don’t get what they paid for and won’t see the best of it.

 

  1. Transportation Expertise and Focus – AI solutions need to address specific challenges. They need to be purpose built for transportation and developed by both experts in transportation and AI. Otherwise, you get generic solutions that solve generic problems rather than enabling real innovation and agility in transportation.

 

  1. Nurturing AI – AI isn’t just about building solutions. It is about training it and nurturing it to deliver the results you want. It requires people, time, effort and a lot of data to continuously maintain and develop the technology. You don’t just flip a switch. It requires an expert experienced in developing and growing successful solutions.

 

As we see more AI-based solutions adopted, there will be a move towards quality and performance. Solutions that are based more on buzzwords than results will fade away.

 

In 2018, more people will understand the basics of AI and make better decisions about the solutions they deploy. That’s good for transportation and will accelerate its growth.

 

Building Better Bike Share Schemes

We’ve seen tremendous growth in our business over the past year. In 2017, we deployed our solutions in new corners of the world.

 

Our business development team led by Tom Nutley was out and about at events and meetings almost on a monthly basis. We’ve been successful in sharing our belief in automated rebalancing and using self-organising algorithms to build better Bike Share Schemes and that has led to trials and deployments around the world.

 

Our flagship BICO Bike Share Scheme management platform has been adopted and is supporting ridership growth in unique markets in the Americas and Europe. In 2017, We added greater functionality to BICO including a successful internationalisation process that helped us to better serve our partners abroad and dynamic replenishment values for greater predictive management of a scheme. Both have made it easier for operators to deploy and benefit from our solution.

 

We are also proud to have partnered with industry bodies to accelerate transformation in Bike Share Schemes. We are a member of the platform for European Bicycle Sharing & Systems (PEBSS), created by European Cyclist’s Federation (ECF). Our work with ECF and PEBSS highlights our commitment to growing a healthier cycling market for all.

 

In November, our usability data was shared around the world and is influencing conversation about how to create Bike Share Schemes that give riders an optimised experience. We are sharing our data and analytics to show what is possible in Bike Share when you take a new approach.

 

This Time Next Year

Throughout 2018, we will develop our AI technology for the shared mobility market, innovate for Bike Share operators and continue to roll our solutions around the world. It is an exciting time for our industry and we are ready to help our partners benefit from our solution and encourage the continued growth of Bike Share.

 

As cities around the globe continue to push towards cleaner and more sustainable transportation, we will see increased demand for user-friendly Biker Share. How cities and operators manage their schemes and support riders will define their success.

 

The tipping point in Bike Share will be seen when automated rebalancing becomes a critical part of any Bike Share operator’s conversations about growth. AI will at least be considered when discussing a path forward for schemes looking to grow. That’s a big step forward in an industry that is constantly changing.

 

There are a few things that I believe will define the Bike Share in 2018:

 

  • Growing Bike Share Schemes

As more Bike Shares use AI-based management solutions, riders will get a better experience and schemes will grow. It will enable faster decision making for bike distribution, ensuring that riders get bikes and docks where and when they need them. That drives growth and creates new efficiencies.

 

  • Move Towards Electric

We will see a greater push in electric cars, bikes and scooters in an effort to reduce emissions and drive down costs. We will see more Bike Share offering e-bikes and even further introduction of e-scooter sharing in cities around the world. With greater range and a larger, more diverse user base, schemes will need better management solutions to drive efficiency.

 

  • Mobility as a Service

We will see mobile phones play a greater role in traditional transportation. Mobility as Service (MaaS) showed its potential in 2017 and now MaaS will begin being rolled out in cities around the globe. It will streamline how we travel and deliver even more data about how we commute.

 

  • The End of the Free-For-All in Free Floating

The free-for-all in Free Floating Bike Share has to come to an end. Healthy markets do not tolerate massive oversupply and as we’ve seen in some cities in China it leads to failing schemes. Free Floating Bike Share Schemes need to be managed and follow policies set out by local governments to be successful. In 2018, we hope to see less mistakes made and a lesson to be learned.

 

All of these things will drive demand for AI-based solutions and the evolution of Bike Share Scheme management. Bike Share operations should be simpler to manage with better experiences for riders. In 2018, we will solve some of the challenges in transportation and deliver solutions that benefit cities, citizens and the environment. I see tremendous potential in our business and our industry. 2018 will be a phenomenal year for AI in transportation.