Posts

Are Bike Share Scheme Operators Ready for the GDPR Regulation?

The EU’s General Data Protection Regulation (GDPR) is a European privacy law that was approved by the European Commission in 2016. It will apply to all EU member states from 25th May 2018 and replace the current Data Protection Act 1998.

 

Among other things, the GDPR considers how organisations collect, use, store and manage personal data of EU citizens. Data collectors will be required to process personal data lawfully, transparently and for a specific purpose.

 

For Bike Share Schemes, this will have a significant impact on their operations across Europe. Its business model relies on collecting and using vast amounts of personal data such as names, addresses and credit card details to offer bike sharing services to its users.

 

Many believe it’s the data mining aspect of Bike Sharing that has attracted billions in investment. During 2017, market leaders Mobike and ofo announced that it secured $600 million and $700 million in funding respectively.

 

As GDPR is implemented across the EU, it is likely to impact both the operators and the investors as well. It will limit what organisations are able to do with the data whilst pushing operators to better align their data collection and handling processes.

 

Here’s some of the main principles of GDPR that we see impacting Bike Share operators:

 

  • Wider Scope of the regulation

GDPR applies to all organisations that operate in the EU or handle personal data of EU citizens no matter where the organisation operates. It also has a broader scope of the definition for personal data and now includes data such as IP addresses, behavioural data, location data, and financial information.

 

  • Increased Individual Rights

Individuals have new rights under the GDPR including the right to access the data, right to rectify incorrect information, right to restrict processing, right to portability and right to object certain uses of data.

 

  • Stricter Consent

Consent is one of the main aspects of GDPR. It is important to obtain explicit consent from individuals for distinct purposes with a proof of record stating when and how consent was given. GDPR does allow for ‘soft’ opt-in which enables organisation to send marketing messages for similar products or services as long as individuals are given the opportunity to opt-out at any time.

 

  • Transparent Processing

Individuals can request how their information is processed. Operators need to clarify the purpose in which the data was collected and should ensure that the purpose is limited and the data collected is as minimised as possible.

 

Bike Share operators across the EU will need to ensure they comply with the new GDPR. We recommend reviewing the current consent and data management process in terms of how operators seek, record and manage consent and whether it meets the GDPR standard.

 

Operators should also consider appointing individuals to take responsibility for data protection compliances. In some cases, it may be necessary to have a Data Protection Officer (DPO) under the GDPR.

 

It is also important that all organisations that work on an operator’s behalf follows the stricter regulations. The GDPR applies to data processors as well as the data controllers when handling personal data.

 

At Stage Intelligence, we are experienced in handling personal data and ensuring that it meets the local and regional directives. Our partners around the world rely on us to manage information with the strictest confidence. We store and use data securely and our processes are optimised to support the growth of our partners.

 

To ensure all existing and new processes within your Bike Share operation meet the GDPR standard, we recommend consulting with GDPR lawyers and professionals.

 

To find out more about how Stage Intelligence can support your Bike Share Scheme with streamlined data management processes, please contact tom.nutley(@)stageintelligence.co.uk

E-bike Sharing

Delivering New Growth for Bike Share Schemes with E-Bikes

Electric bikes (e-bikes) have huge potential for Bike Share Schemes but it brings a new level of management challenges for operators. Over its manual counterpart, e-bikes need to be fully charged for each rider, every time and that requires efficient distribution.

 

E-bike is a pedal bicycle with an electric motor. It assists the rider with additional electric power whilst offering many of the same characteristics as traditional bicycles. Many e-bikes are legally classified as bicycles and subject to the same local laws.

 

E-bikes can be a great way to travel. It can reduce door-to-door time of commutes with a lot less effort and makes transport more accessible to the new or less-experienced cyclists. For operators, it delivers new opportunities to compete in the industry and win new riders.

 

In the recent CES 2018 event, we saw many operators reveal their plans to incorporate e-bikes. Limebike, Spin, Ford GoBikes and Social Bikes all announced the introduction of e-bikes within their operations. It marks the shift in the industry that caters to the end users and their Bike Sharing experience.

 

E-bikes are a convenient way to get from A to B but it is faced with challenges in the market that limit its growth. The perception of e-bikes as ‘cheating’, the added weight of the battery pack to cycles and the cost of purchasing and repairing one all affect e-bike adoption with the public.

 

Manual pedal bikes are also much cheaper and easier to purchase, build and maintain for operators. It makes it simple for operators to grow fast and grow far. It’s one of the reasons why we are seeing thousands of pedal bikes being launched globally and at such a rapid pace.

 

For operators, the key is to deliver a service that people will want to use regularly and e-bikes offer a solution that removes the limit on how and when riders can use the schemes.

 

One major concern I see is in how operators manage their e-bike schemes. The demand for e-bikes is likely to be higher than the current pedal Bike Sharing schemes. It will put pressure on operators to deliver each and every time.

 

E-bikes will also need to be charged at the end of the trip and ready to be used by the next rider. That requires seamless management of resources and expert understanding of the local market.

 

Bike Share operators will need to have a strong management process in place to not only handle the challenges of e-bike sharing but to also take full advantage of the many opportunities it looks to bring for operators. Operators will be required to match local demand with efficient redistribution to succeed in the market.

 

At Stage Intelligence, we are using our expertise in Bike Share management to address the challenges of e-bike sharing. We are incorporating new e-bike technology within the artificial intelligence platform. Our processes enable us to add new features and functionality to cater to the dynamic Bike Share market.

 

To find out more about how Stage Intelligence can support and simplify your Bike Share Scheme operations, please contact tom.nutley(@)stageintelligence.co.uk

Five Bike Share Trends to Watch in 2018

When I talk to people at events, I see how business models have changed over the last year. Bike Share operators are constantly challenged to keep up with the rapidly changing industry and offer better rider experiences to its users.

 

A big opportunity for operators in 2018 is in how Bike Share Schemes are managed. It will not be enough to just supply the bikes, questions will be asked about how operators cater to the local market needs.

 

Intelligent operations will be at the heart of Bike Share Schemes in 2018 with operators focused on delivering the best experience to compete in the highly saturated market.

 

As Bike Share continues to grow across the globe, I see the following trends changing the marketplace:

 

  1. Rise in App-Based & Dockless Bike Share Models

App-based Bike Share Schemes are being deployed in more markets globally. In many urban cities, you now have access to free-floating bikes that can be picked up and dropped off virtually anywhere. In 2018, we will see an increase in cities adopting these schemes in an effort to reduce the strain on existing transport infrastructure and facilitate the move from personal vehicles.

 

  1. Growth of Multi-Operator Environments

Multi-operator environments are not new. We are already seeing many cities where more than one operator is running a scheme. Throughout 2018, this is likely to grow to more cities around the world and operators will be asked to deliver an optimised Bike Share Scheme to keep up with the competition. Cities will also need assuring that resources will be better managed to avoid bikes being damaged or left in unsuitable places.

 

  1. Optimised Redistribution with New Technology & Incentives

The growth in Bike Share Schemes and multi-operator environments will be the driving force for better redistribution. Operators will be challenged to offer schemes that work well and is not a nuisance to cities or its citizens. Fortunately, new technology such as geo-fencing and incentives including financial rewards will drive better rebalancing processes. From the events I’ve been to, it’s clear that operators are looking to do more to improve their redistribution efforts.

 

  1. Increased Bike Share Regulations

Bike Share operators have welcomed the prospect of more regulations. While some may hinder current operations, most regulations will help Bike Share Schemes to thrive. It will guide operators as to what is required and enable them to grow into new markets much easier.

 

  1. Driving Intelligent Bike Share Scheme Operations

In 2018, operators will look towards better ways to manage their schemes and to grow their ridership. We see growth in technology such as Artificial Intelligence (AI) simplifying the management process. It enables operators to sort through vast amounts of data to gain actionable insights that has a direct impact on their operation. That kind of information makes management of Bike Share Schemes simple and efficient.

 

In 2018, we will continue to see disruption in all parts of Bike Share and the wider transportation industry. It will impact how operators do business. How these schemes are managed will still be the main focus for many cities and its citizens.

 

Users expect transportation to be as simple and efficient as the other services they consume on a day-to-day basis. That puts the pressure on operators to deliver a well-run Bike Share Scheme.

 

An optimised scheme enables users to rely on its services and use it regularly. It reduces unnecessary costs and complications for operators while driving profits to their business.

 

Fortunately, I see new technology, incentives and processes enabling operators to transform their current business model.

 

At Stage Intelligence, we combine citywide data with AI technology to deliver real value to Bike Share Scheme operators. Our BICO platform makes it easy for operators to simplify their operations and deliver Bike Share Schemes that works for both cities and the users.

 

To find out more about how Stage Intelligence is transforming Bike Share Schemes around the world with AI technology, please contact  tom.nutley@stageintelligence.co.uk

 

2018: A Tipping Point for Artificial Intelligence in Transportation

2018 will be the tipping point for Artificial Intelligence (AI) in the transportation industry. It will be a year where AI becomes an essential tool with new understanding and recognition that it is critical to success. In our business and beyond, we’ve seen how influential this technology can be in changing business models and creating better transport solutions.

 

At Stage Intelligence, we’re seeing this become a reality. In 2017, we’ve seen tremendous momentum behind our business and growing demand for real AI solutions in transportation. We’re rolling out our AI-based Bike Share management solution in cities across the globe and changing the perception that Bike Share isn’t a viable, reliable transport option.

 

We are helping to accelerate transformation in transportation and utilising self-organising algorithms and elements of machine learning to simplify and empower Bike Share management.

 

2018: Challenges in AI

The future of transportation will be defined by AI. Research firm Gartner predicts that by 2020 almost every new software product will have AI technologies. In transportation, we are starting to see widespread application and development of AI technology that is being powered by the collection of data and use of algorithms.

 

That said, it is still a very young market with challenges ahead. I see three big challenges for AI in transportation:

 

  1. Not All “AI” is the Same – Many businesses that say they use AI don’t actually have it deployed. It is a buzzword and many businesses are doing data visualisations or pretty interfaces but when you look under the hood there’s nothing there. Operators eager to benefit from AI don’t get what they paid for and won’t see the best of it.

 

  1. Transportation Expertise and Focus – AI solutions need to address specific challenges. They need to be purpose built for transportation and developed by both experts in transportation and AI. Otherwise, you get generic solutions that solve generic problems rather than enabling real innovation and agility in transportation.

 

  1. Nurturing AI – AI isn’t just about building solutions. It is about training it and nurturing it to deliver the results you want. It requires people, time, effort and a lot of data to continuously maintain and develop the technology. You don’t just flip a switch. It requires an expert experienced in developing and growing successful solutions.

 

As we see more AI-based solutions adopted, there will be a move towards quality and performance. Solutions that are based more on buzzwords than results will fade away.

 

In 2018, more people will understand the basics of AI and make better decisions about the solutions they deploy. That’s good for transportation and will accelerate its growth.

 

Building Better Bike Share Schemes

We’ve seen tremendous growth in our business over the past year. In 2017, we deployed our solutions in new corners of the world.

 

Our business development team led by Tom Nutley was out and about at events and meetings almost on a monthly basis. We’ve been successful in sharing our belief in automated rebalancing and using self-organising algorithms to build better Bike Share Schemes and that has led to trials and deployments around the world.

 

Our flagship BICO Bike Share Scheme management platform has been adopted and is supporting ridership growth in unique markets in the Americas and Europe. In 2017, We added greater functionality to BICO including a successful internationalisation process that helped us to better serve our partners abroad and dynamic replenishment values for greater predictive management of a scheme. Both have made it easier for operators to deploy and benefit from our solution.

 

We are also proud to have partnered with industry bodies to accelerate transformation in Bike Share Schemes. We are a member of the platform for European Bicycle Sharing & Systems (PEBSS), created by European Cyclist’s Federation (ECF). Our work with ECF and PEBSS highlights our commitment to growing a healthier cycling market for all.

 

In November, our usability data was shared around the world and is influencing conversation about how to create Bike Share Schemes that give riders an optimised experience. We are sharing our data and analytics to show what is possible in Bike Share when you take a new approach.

 

This Time Next Year

Throughout 2018, we will develop our AI technology for the shared mobility market, innovate for Bike Share operators and continue to roll our solutions around the world. It is an exciting time for our industry and we are ready to help our partners benefit from our solution and encourage the continued growth of Bike Share.

 

As cities around the globe continue to push towards cleaner and more sustainable transportation, we will see increased demand for user-friendly Biker Share. How cities and operators manage their schemes and support riders will define their success.

 

The tipping point in Bike Share will be seen when automated rebalancing becomes a critical part of any Bike Share operator’s conversations about growth. AI will at least be considered when discussing a path forward for schemes looking to grow. That’s a big step forward in an industry that is constantly changing.

 

There are a few things that I believe will define the Bike Share in 2018:

 

  • Growing Bike Share Schemes

As more Bike Shares use AI-based management solutions, riders will get a better experience and schemes will grow. It will enable faster decision making for bike distribution, ensuring that riders get bikes and docks where and when they need them. That drives growth and creates new efficiencies.

 

  • Move Towards Electric

We will see a greater push in electric cars, bikes and scooters in an effort to reduce emissions and drive down costs. We will see more Bike Share offering e-bikes and even further introduction of e-scooter sharing in cities around the world. With greater range and a larger, more diverse user base, schemes will need better management solutions to drive efficiency.

 

  • Mobility as a Service

We will see mobile phones play a greater role in traditional transportation. Mobility as Service (MaaS) showed its potential in 2017 and now MaaS will begin being rolled out in cities around the globe. It will streamline how we travel and deliver even more data about how we commute.

 

  • The End of the Free-For-All in Free Floating

The free-for-all in Free Floating Bike Share has to come to an end. Healthy markets do not tolerate massive oversupply and as we’ve seen in some cities in China it leads to failing schemes. Free Floating Bike Share Schemes need to be managed and follow policies set out by local governments to be successful. In 2018, we hope to see less mistakes made and a lesson to be learned.

 

All of these things will drive demand for AI-based solutions and the evolution of Bike Share Scheme management. Bike Share operations should be simpler to manage with better experiences for riders. In 2018, we will solve some of the challenges in transportation and deliver solutions that benefit cities, citizens and the environment. I see tremendous potential in our business and our industry. 2018 will be a phenomenal year for AI in transportation.

 

Big Data Innovation in Bike Share Schemes

Big data is changing how we experience cities and enabling us to live healthier, happier and more productive lives. As cities become smarter, big data is being used to reimagine transportation and how we get from A to B.

Every city is producing vast amounts of data every hour and every day. Increasingly this data is being captured and put to work creating new solutions, processes and experiences that improve how a city functions and is enjoyed by citizens.

Data can be used to improve, urban planning, health care, sustainability, transportation and just about every aspect of a city. The “smart” in Smart Cities is about taking this data and rapidly turning it into actionable insights.

According to IBM, a Smart City “makes optimal use of all the interconnected information available today to better understand and control its operations and optimise the use of limited resources”. It makes cities better places to live and enables the best use of what a city’s budgets, space, people and technologies.

By 2021, open and shared data has the potential to add $2.83 billion (10.4 Billion AED) to Dubai’s economy every year, according to a report produced by KPMG. That is a lasting and long-term impact on the city of Dubai and results from using data in a Smart City environment.

While Smart City deployments continue to grow, transportation is an area where we are already seeing the direct impact of data on how citizens live day-to-day. In modern cities, Bike Share Schemes have emerged as a healthy and efficient means of commuting and navigating a city.

These schemes are taking the Smart City concept and applying it to local challenges and succeeding in growing ridership and providing more citizens with healthy and efficient transportation.

It’s this citywide data that is at the heart of the three pillars of smarter public bike sharing system as set out in the Policy Framework for Smart Public-Use Bike Share by the Platform for European Bicycle Sharing & Systems (PEBSS). Data influences how rider priorities are met and how cities offer suitable conditions with sustainable technologies and innovation. Smart Cities support Bike Share Schemes by considering the people, infrastructure and technology elements.

To make data work for Bike Share Scheme operators, it needs to be collected, managed and analysed effectively. This is where Artificial Intelligence (AI) plays a crucial role. AI-based platform manages all available data to deliver valuable insights to operators. The illustration below highlights this.

 

 

 

 

 

 

 

 

 

 

 

 

 

Stage Intelligence’s Usability Data Reveals the Need for Better Bike Share Scheme Management

Insights from schemes in London, Paris, New York and Chicago show that data can be used to deliver optimised rider experiences and grow Bike Share Schemes

LONDON, 8 November 2017 – Stage Intelligence, the leading provider of Bike Share Scheme management solutions, has released its 2016 Q4 data on bicycle and docking station usability and availability across Bike Share Schemes in London, Paris, New York and Chicago. Usability is central to providing an exceptional rider experience and supporting the growth of Bike Share Schemes. It ensures bikes and docking stations are available when and where they are needed most.

The data reveals Chicago and London leading the group with an average usability figure for the quarter of 99.3% and 99.4% respectively. Chicago has been consistent in delivering a reliable Bike Share Scheme to its riders. London is also rated highly but this could indicate over servicing its market, which can create unnecessary costs and limit growth.

New York City ranks the lowest of the major cities with an average usability figure of 90.2% for the quarter. It means that on average 10% of riders at any given time cannot access the bikes or docking stations they want. Paris follows New York City with an average usability of 98.1% with usability dipping to lows of 76.7%. The inconsistency in the scheme means that it may be difficult for riders to depend on the scheme on a daily basis.

“Bike Share riders and cities benefit from Schemes that are easy and reliable to use,” said Tom Nutley, Head of Operations at Stage Intelligence. “Operators need to make sure that riders have access to bikes when and where they need them without over servicing the market. This is where the London scheme could be at most risk. The data is very positive for London but it could be using too much city resources to manage its operations especially when there is no need to.”

Stage’s usability measure compares all docking stations that are within easy walking/cycling distance in a published 500m radius from each other, which can be altered by the BICO platform. The platform takes into account each city’s SLAs when measuring the usability of a Bike Share Scheme. A docking station is usable if there are bikes and docking points available at the station itself or at one or more of its neighbours. The BICO platform can also set custom usability defined by a specific threshold or the SLAs of different cities.

“For Bike Share schemes to be seen as a real, public transport solution and a smart answer to urban mobility, they need to work as good or better than existing public transport services,” said Paul Stratta, Director, at Platform for European Bicycle Sharing & Systems (PEBSS), an initiative from the ECF. “Nowadays people go to bus and railway stations expecting the services to be there, and for it to operate on time. It should be the same with Bike Share schemes. Collecting and analysing data allows Bike Share operators, and their city clients, to get a big picture of operations and understand where bike share can improve and how exactly to do it.”

The neighbourhood approach goes beyond the usual cluster and geographic data collection method which may be a sub-optimal approach – especially in larger schemes. It can identify if Bike Share Schemes are managed well and if it is over or under servicing the cities and its riders. The BICO platform is dynamic to each city and considers each city’s user patterns and prioritisation as well as the SLAs they operate under to measure the usability of Bike Share Schemes and provide valuable data for operators.

“Our BICO platform allows us to take a deep dive into individual Bike Share Schemes in different cities and neighbourhoods around the world and find ways to improve usability within them,” said Toni Kendall-Troughton, CEO at Stage Intelligence. “We were particularly impressed with Chicago’s Bike Share scheme which was performing well without over servicing its neighbourhoods or the market. It was consistent throughout the quarter with high usability figures and over-performed on busy summer weekends to meet the rise in demand.”

 

About Stage Intelligence

Stage Intelligence specialises in developing Artificial Intelligence solutions for the transport and logistics industry. Its flagship solution, the BICO recommendation engine, delivers real-time intelligence for the management of bikeshare schemes. BICO enables precise and optimal decision making and has been purpose-built to remove the complexity from managing resources within a bikeshare scheme. Customers choose Stage Intelligence because our solutions increase their agility, adaptability and enable them to move beyond traditional manual processes. We collaborate with customers to solve complex problems and deliver solutions that have a lasting impact on their operations.

www.stageintelligence.co.uk

 

Artificial Intelligence for Modern Transport Operators

With an AI-based management platform, transport operators benefit from utilising a variety of data sources. For Bike Share Schemes, the platform can give insights as to where bikes are required and instantly inform distribution trucks about where bikes need to be picked up and dropped off. When information is being processed instantly and communicated to drivers, there is no lag between new demand emerging and that demand being served.

The value of AI is its ability to process vasts amount of data across a Smart City and make it useful for operators. Citizens get the resources they need and that supports the long-term sustainable growth of public transport.

As a form of modern transport, AI platforms simplify the management of Bike Share Schemes and deliver unique benefits to operators:

 

User Satisfaction

Increased user satisfaction by ensuring bikes and docking points are available when and where required

 

Cost Reductions

Improved operational efficiency and reduced requirement of operational resources

 

Remove Unnecessary Processes

Move away from traditional schedule or dispatch-based approaches and eliminate wasted journeys

 

New Visibility

Real-time truck locations, colour coded station status and station clustering as well as access to advanced analytics and actionable reports via a single dashboard

 

Increased Autonomy

Drivers receive direct communications often via a mobile app, allowing them to work independently of each other and the back office with less wasted time

 

Greater Control

Autonomous operation of a Bike Share Scheme that reflects real time conditions, offers consistent delivery instruction and a detailed overview of the scheme

 

Scenario Simulation

The simulation engine in such management platforms offers the ability to see responses to “what if” scenarios, allowing improved and more efficient resource planning

 

Scale Up

Increase the size of a Bike Share Scheme without the need to simultaneously increase available resource to maintain operation levels

 

The demand for public transport is growing with more citizens turning to Bike Share Schemes as a viable mode of transport. In a growing and competitive Bike Share market, AI could be the key to success for many operators. It has already proven its value to some of the largest schemes in the world and will continue to be at the heart of modern transportation in the future.

 

To find out more about the advantages of utilising AI in transportation read our full whitepaper on ‘How to Grow a Smart City Bike Share Scheme’.

Solving Distribution Challenges in Bike Share Schemes

Effective distribution, in some of the best Bike Share Schemes, require immense amounts of citywide data to be captured, processed and used. Increasingly, schemes around the world are using city data to not only optimise its redistribution but to also show complete visibility to its users as to where the bikes are on its system map.

It’s how Bike Share Schemes use this data that drives value for operators, riders and cities. Bike Share Scheme operators are often familiar with rider statistics and patterns but the challenge is to use this data to accelerate growth within a scheme.

Tracking growth and stimulating growth are often two very different things. At the heart of new growth is rider experience. Bike Share Schemes are challenged to offer a consistent rider experience across a city while ensuring that using a Bike Share Scheme is easy, convenient and enjoyable for the rider. A positive and consistent Bike Share Scheme begins and ends with two questions:

 

  1. “Can I get a bike where I want one?”
  2. “Can I dock my bike at the end of my journey?”

 

If a Bike Share Scheme can guarantee these two things, it is likely that a rider will have a positive riding experience. When a rider can borrow a bike and dock it, they are more likely to use the scheme again and make it part of their routine.

That’s good for the Bike Share Scheme as it will help to grow overall ridership and new people will experience the city using shared bikes. A Bike Share Scheme with an active and growing ridership is able to invest and expand its schemes.

The data available in a city can be used to ensure that riders can access bikes and docks where and when they want them. Different days of the week, weather, events, seasons, local conditions and scenarios, and a whole range of criteria can shape how a Bike Share Scheme is used.

On a rare rainy day in Los Angeles, people may not cycle at all. In Amsterdam, there may only be a slight variance in usage patterns. At the same time, different events can be connected like a sunny day in a city, matched with a train drivers strike and major sporting event being held in one area of the city. All of these factors can influence how a scheme is functioning and where more or less bikes are needed.

Artificial Intelligence (AI) can be an excellent tool for simplifying Bike Share Scheme operations while using the power of data to drive decision making. AI can process a variety of data both historically and in real-time
to deliver actionable insights for Bike Share Scheme operators. Operators gain visibility into all of the criteria shaping a cityscape and benefit from useful insights to optimise bike distribution to match changing conditions.

AI accelerates how decisions are made by operators while taking the guess work out of bike distribution. The AI technology can predict peak times up to 12 hours in advance, enabling operators to manage supply and meet requirements in those areas. This ultimately leads to bikes and docks being available and riders getting a better Bike Share experience.

 

To find out more about the role data and AI has on a Bike Share Scheme, read our full whitepaper on ‘How to Grow a Smart City Bike Share Scheme’

 

7 Benefits of an AI-Optimised Bike Share Scheme for Smart Cities

Smart Cities that have active and growing Bike Share Schemes create urban environments that are healthier, with less congestion and better placed to manage growing populations.

In 2016, 1.7 billion people or 23% of the world’s population lived in a city with at least 1 million inhabitants, according to the United Nations. By 2030, that will grow to 27%. Urbanisation is continuing to grow and that puts strain on transportation networks.

Public Transport in its current state is already stretched and cities are often challenged to fund new projects. With optimised Bike Share Schemes, cities can encourage citizens to cycle and avoid crowded transport systems.

As more Smart City initiatives are deployed, cities become data-rich environments that can benefit Bike Share Schemes. The emergence of the Internet of Things (IoT) and a growing number of connected devices deployed across a city will only expand the potential of Artificial Intelligence (AI) in Bike Share Schemes and transportation overall.

Expanding data sets managed with AI can deliver results that directly benefit riders and influence how a city functions and grows.

All cities can benefit from an AI-driven Bike Share Scheme but as smart technologies are rolled out widely, the depth of data will grow. Operators benefit from new and increasingly precise insights while riders will see Bike Share Schemes optimised in new ways.

With AI, operators can ensure a well-run Bike Share Scheme that offers:

 

A Cleaner Transport Option:

For cities to help tackle climate change and deliver a better environment for citizens to live in

 

Healthier and Happier Riders:

Through daily exercise

 

Effective First & Last Mile Solution:

Since it can be significantly cheaper and faster than other public transport options for short distances

 

Reduced Strain on Infrastructure:

As less people are using public transport that requires continuous upkeep and maintenance

 

More Investment in Cities:

With less need for maintenance and new projects, Smart Cities can use funding on other much needed transport infrastructure such as cycling lanes and incentives

 

Manage Rising Transport Demand:

With increasing urban-dwellers, cities can offer more transport options with a Bike Share Scheme to accommodate this rise

 

City’s Brand Image:

Can be shaped by a cycling culture, supporting tourism and other thriving economic industries

 

Bike Share Schemes are like no other modes of transport. It offers a viable transportation option to many crowded cities that deliver a range of benefits to both cities and its citizens.

To find out more about the benefits of Bike Share Schemes to operators, cities and citizens, read our full white paper on ‘How to Grow a Smart City Bike Share Scheme’.

How to Grow a Smart City Bike Share Scheme

Smart Cities offer an entire ecosystem of valuable and relevant data that Bike Share Scheme operators can use. Smart City data can be used to identify trends and provide actionable insights that can drive the growth of Bike Share Schemes.

These four questions about data hold key information that Bike Share Scheme operators can use to reshape their approach:

  • Who are they?
  • What is happening in the City?
  • Where are they going?
  • What are they saying?

Bike Share Scheme operators need to know not only who their riders are but also the potential of the market. Citywide census and records collect data on population and demographics as well as human behaviour that can be used to predict the future of such schemes for operators. Trends in demographics can be identifiers for areas of growth in specific markets.

Cities also offer the potential to track a range of real-time data from traffic to weather and major events. Understanding how areas are being used at different times of day, by different types of people, and in response to different events through real-time data, can be highly beneficial to operators. A dynamic scheme is the first step in providing mobility options that work for all.

How people move in urban cities is just as important as identifying who they are. Fortunately, cities have a way of capturing this data too. Mobile phones, parking sensors, congestion zones all yield data about how and when people are moving around the city. Transport for London (TFL), a body responsible for the cities transport system, can track passenger movements through the Oyster card. For Bike Share Scheme operators, this data allows them to provide resources that are better attuned to the rider’s needs.

In a more connected and social world, it is also much easier to find out what people are thinking.
As an example, sentiment analysis can be used to track attitudes and opinions on social media. Operators can use this data to see how people react, what they like and dislike as well identify any opportunities for improvement. Ridership is the key to success for Bike Share Schemes and insights on this data can go a long way in ensuring the satisfaction of riders.

The challenge for operators is in how this data is collected and managed. Smart Artificial Intelligence (AI) systems will make use of public data feeds and encrypt user information to ensure the security of data.

For Bike Share Schemes and other transportation networks, it is imperative that they comply with existing and soon-to-be implemented regulations on data collection, privacy and usage such as the General Data Protection Regulation (GDPR). The EU GDPR replaces the Data Protection Directive 95/46/EC and was designed to harmonise data privacy laws across Europe, to protect and empower citizens and to reshape the way organisations approach data privacy.

To find out more about what data is available in Smart Cities, read our full white paper on ‘How to Grow a Smart City Bike Share Scheme’.