Smart Cities offer an entire ecosystem of valuable and relevant data that Bike Share Scheme operators can use. Smart City data can be used to identify trends and provide actionable insights that can drive the growth of Bike Share Schemes.
These four questions about data hold key information that Bike Share Scheme operators can use to reshape their approach:
- Who are they?
- What is happening in the City?
- Where are they going?
- What are they saying?
Bike Share Scheme operators need to know not only who their riders are but also the potential of the market. Citywide census and records collect data on population and demographics as well as human behaviour that can be used to predict the future of such schemes for operators. Trends in demographics can be identifiers for areas of growth in specific markets.
Cities also offer the potential to track a range of real-time data from traffic to weather and major events. Understanding how areas are being used at different times of day, by different types of people, and in response to different events through real-time data, can be highly beneficial to operators. A dynamic scheme is the first step in providing mobility options that work for all.
How people move in urban cities is just as important as identifying who they are. Fortunately, cities have a way of capturing this data too. Mobile phones, parking sensors, congestion zones all yield data about how and when people are moving around the city. Transport for London (TFL), a body responsible for the cities transport system, can track passenger movements through the Oyster card. For Bike Share Scheme operators, this data allows them to provide resources that are better attuned to the rider’s needs.
In a more connected and social world, it is also much easier to find out what people are thinking. As an example, sentiment analysis can be used to track attitudes and opinions on social media. Operators can use this data to see how people react, what they like and dislike as well identify any opportunities for improvement. Ridership is the key to success for Bike Share Schemes and insights on this data can go a long way in ensuring the satisfaction of riders.
The challenge for operators is in how this data is collected and managed. Smart Artificial Intelligence (AI) systems will make use of public data feeds and encrypt user information to ensure the security of data.
For Bike Share Schemes and other transportation networks, it is imperative that they comply with existing and soon-to-be implemented regulations on data collection, privacy and usage such as the General Data Protection Regulation (GDPR). The EU GDPR replaces the Data Protection Directive 95/46/EC and was designed to harmonise data privacy laws across Europe, to protect and empower citizens and to reshape the way organisations approach data privacy.
To find out more about what data is available in Smart Cities, read our full white paper on ‘How to Grow a Smart City Bike Share Scheme’.