Cities and its citizens stand to gain a lot from the success of Bike Share Schemes. They provide a clean and healthy transportation option in increasingly congested urban areas. Cities now play a huge role in attracting new schemes and supporting the adoption with cyclists.
In an effort to grow and capture further market share, Bike Share Schemes are always looking to enter new markets. Chinese start-ups are a prime example of this with many expanding to nearby countries such as Singapore and even as far as the UK.
Operators are now looking at more than just market size. They need to be sure that cities can fully support the growth of their schemes with proper infrastructure, capital and in changing consumer perception if necessary.
We highlight what cities and city planners can do to help attract Bike Share Schemes and support the adoption and growth with its citizens:
- Provide safe cycling infrastructure:
It is important that citizens have access to safe cycling infrastructure. By promoting safe cycling, more riders are likely to see Bike Share Schemes and cycling in general as a viable solution.
Suitable cycling lanes and places for docking stations will be critical to the adoption and growth of the schemes.
- Promote a cycling culture
The citizens are one of the biggest assets for cities. By changing perceptions and encouraging people to cycle, Bike Share Scheme operators will see more value and potential in entering the market.
Aside from getting operators into the market, a cycling culture will also greatly benefit the city. As more people cycle, the image of cities itself can be reshaped while seeing environmental and cost benefits.
- Work with existing transportation hubs
A huge amount of Bike Share Scheme riders see it as a last-mile solution. Such schemes often help them get to their final destinations quicker, easier and more cost efficiently.
Through working with existing hubs by strategically placing bikes and docking stations, operators will have access to a large portion of the market. Cities can also offer its citizens an integrated transportation option.
- Partner with operators
By working with operators, cities can ensure that Bike Share Schemes are set up to meet both the needs of the cities and citizens as well as the operators themselves. Showing a willing partnership is going to be more encouraging to new operators looking to enter and grow in a specific market.
Cities also have immense potential in capturing data. Operators need to make use of the data available in cities to increase ridership. Data within cities can be used to identify key areas that will be crucial to new schemes and is also highly helpful in predicting demand.
At Stage Intelligence, we use real-time data available in cities and Artificial Intelligence technology to simplify Bike Share Scheme logistics. By understanding the data, Bike Share Schemes can remove complexity and give bikes to riders when and where they want them.
To find out more about how Stage Intelligence can manage operations and increase ridership within your Bike Share Scheme, please contact