Posts

How Cities Can Support Bike Share Schemes

Cities and its citizens stand to gain a lot from the success of Bike Share Schemes. They provide a clean and healthy transportation option in increasingly congested urban areas. Cities now play a huge role in attracting new schemes and supporting the adoption with cyclists.

 

In an effort to grow and capture further market share, Bike Share Schemes are always looking to enter new markets. Chinese start-ups are a prime example of this with many expanding to nearby countries such as Singapore and even as far as the UK.

 

Operators are now looking at more than just market size. They need to be sure that cities can fully support the growth of their schemes with proper infrastructure, capital and in changing consumer perception if necessary.

 

We highlight what cities and city planners can do to help attract Bike Share Schemes and support the adoption and growth with its citizens:

 

  • Provide safe cycling infrastructure:

It is important that citizens have access to safe cycling infrastructure. By promoting safe cycling, more riders are likely to see Bike Share Schemes and cycling in general as a viable solution.

 

Suitable cycling lanes and places for docking stations will be critical to the adoption and growth of the schemes.

 

  • Promote a cycling culture

The citizens are one of the biggest assets for cities. By changing perceptions and encouraging people to cycle, Bike Share Scheme operators will see more value and potential in entering the market.

 

Aside from getting operators into the market, a cycling culture will also greatly benefit the city. As more people cycle, the image of cities itself can be reshaped while seeing environmental and cost benefits.

 

  • Work with existing transportation hubs 

A huge amount of Bike Share Scheme riders see it as a last-mile solution. Such schemes often help them get to their final destinations quicker, easier and more cost efficiently.

 

Through working with existing hubs by strategically placing bikes and docking stations, operators will have access to a large portion of the market. Cities can also offer its citizens an integrated transportation option.

 

  • Partner with operators

By working with operators, cities can ensure that Bike Share Schemes are set up to meet both the needs of the cities and citizens as well as the operators themselves. Showing a willing partnership is going to be more encouraging to new operators looking to enter and grow in a specific market.

 

Cities also have immense potential in capturing data. Operators need to make use of the data available in cities to increase ridership. Data within cities can be used to identify key areas that will be crucial to new schemes and is also highly helpful in predicting demand.

 

At Stage Intelligence, we use real-time data available in cities and Artificial Intelligence technology to simplify Bike Share Scheme logistics. By understanding the data, Bike Share Schemes can remove complexity and give bikes to riders when and where they want them.

 

To find out more about how Stage Intelligence can manage operations and increase ridership within your Bike Share Scheme, please contact

tom.nutley@stageintelligence.co.uk

 

Bike Share

Bike Share Schemes – In the Battle of Traditional vs Free-Flowing

As increasing number of people look to get healthier, save money and time and preserve the environment, it’s no surprise that Bike Share Schemes are growing in popularity around the world.

With traditional schemes doing well in many cities, more and more start-ups are bringing out dockless Bike Share Schemes in the hope to take advantage of the rising on-demand culture. It gives riders convenience, choice and transparency over the more traditional docked schemes.

With a free-flowing Bike Share Scheme, riders can use their smartphones to find, pay for and unlock bikes and leave the bike anywhere once they are done. It’s this level of simplicity that is making such schemes very popular.

In fact, in China, the most mature market for Bike Share Schemes, start-ups have had massive success entering the market, raising significant amount of funding and supplying vast amounts of bikes.

At the same time, the news in this market dominates around dockless bikes being stolen, damaged and left in an unsuitable place by their millions. For operators, they are constantly replacing bikes while cities and its citizens are seeing more cluttered bikes on their streets.

This raises the question; which schemes should cities adopt? Free-flowing Bike Share Schemes are a topic of heavy debate for many cities due to the problems they can create if it remains unmanaged. The solution for many companies was to supply more bikes to the market, which only added to the problem.

But operators are now becoming savvier. They are offering parking spaces, rewards for good riders and improved apps to track their bikes. This is a step in the right direction to tackling the problem. With dockless bikes being a good way to get people cycling, it would be wrong to completely rule out the free-flowing schemes.

Instead, operators should focus on how they can effectively manage existing resources to benefit themselves, the cyclists and cities. By effectively managing logistics, operators can remove bikes from overcrowded and unsuitable areas to supply it to areas that need them.

Through collecting and organising huge amounts of data available in cities, operators gain real insight into their schemes as well as the market. They gain cost efficiencies as they are not unnecessarily purchasing bikes and riders can trust that bikes are available when and where they need them.

At Stage Intelligence, we use close to infinite amount of data and Artificial Intelligence technology to offer a simple management process for Bike Share Schemes. By predicting demand and managing supply, operators see real benefits to their schemes.

To find out more about how Stage Intelligence can drive growth within your Bike Share Scheme, please contact tom.nutley@stageintelligence.co.uk

Putting Cycling at the Centre of Active Transport in London

London is putting cycling front and centre of its campaign to deliver smarter, greener and more efficient transport.

In August, Mayor of London Sadiq Khan shared his vision for the transforming transport in London. He wants the capital city to be a place of ‘active transport’ and is working to make the city greener, smarter and easier to navigate.

Following this announcement, Transport for London (TfL) awarded a new £79.7 million Cycle Hire contract to Bike Share Scheme operator Serco, which includes the development of lighter, more comfortable and more maneuverable bikes. Serco will continue to maintain and distribute the fleet of Santander Cycles until 2022.

Cycling has already taken a major role in commuter life in London. There is a fleet of 11,500 Santander Cycles in London and TfL says that there are over 610,000 bike trips a day made in the city, well over double the figure of the early 2000s.

In 2000, central London’s roads during the morning rush hour were populated by seven times as many cars as bikes. This ratio has now dropped to nearly two to one, leading TfL to predict that bikes will outnumber cars within a few years.

Khan recognises the potential and popularity of cycling within London, and has created a campaign for enhancing the cycling experience in London. He has agreed to increase the TfL budget spend on cycling and has given the go ahead on continuing the build of the cycle super highway. He wants London to be a leader in supporting cycling and show the rest of the world that London understands how to deliver active and green transport.

Khan is dedicated to supporting cycling across London and is working on a number of ways to make this happen. One of the best ways to support cycling in London is to focus on driving usage in its Bike Share Scheme. More users mean less cars on the road, fewer traffic jams, lower emissions and greatly improves public health through physical activity.

London can grow its Bike Share Schemes by focusing on making it even more user friendly. The happier riders are the more uptake Bike Share Schemes will incur, and as a result the more active London will become.

At Stage Intelligence we use Artificial Intelligence to simplify the distribution of bicycles in Bike Share Schemes. When Bike Share Schemes are properly distributed and made easy-to-use, customer satisfaction increases. Bike Share Scheme optimisation can effectively help transform the London transport experience. We think that Khan’s support in bettering cycling in London is a great place to begin in bringing his vision to life.

To find out more about Stage Intelligence’s technology and how it can assist in making the distribution in Bike Share Schemes as efficient as possible please visit our website: http://bit.ly/2bl1cbH