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Bike Share

Bike Share Schemes – In the Battle of Traditional vs Free-Flowing

As increasing number of people look to get healthier, save money and time and preserve the environment, it’s no surprise that Bike Share Schemes are growing in popularity around the world.

With traditional schemes doing well in many cities, more and more start-ups are bringing out dockless Bike Share Schemes in the hope to take advantage of the rising on-demand culture. It gives riders convenience, choice and transparency over the more traditional docked schemes.

With a free-flowing Bike Share Scheme, riders can use their smartphones to find, pay for and unlock bikes and leave the bike anywhere once they are done. It’s this level of simplicity that is making such schemes very popular.

In fact, in China, the most mature market for Bike Share Schemes, start-ups have had massive success entering the market, raising significant amount of funding and supplying vast amounts of bikes.

At the same time, the news in this market dominates around dockless bikes being stolen, damaged and left in an unsuitable place by their millions. For operators, they are constantly replacing bikes while cities and its citizens are seeing more cluttered bikes on their streets.

This raises the question; which schemes should cities adopt? Free-flowing Bike Share Schemes are a topic of heavy debate for many cities due to the problems they can create if it remains unmanaged. The solution for many companies was to supply more bikes to the market, which only added to the problem.

But operators are now becoming savvier. They are offering parking spaces, rewards for good riders and improved apps to track their bikes. This is a step in the right direction to tackling the problem. With dockless bikes being a good way to get people cycling, it would be wrong to completely rule out the free-flowing schemes.

Instead, operators should focus on how they can effectively manage existing resources to benefit themselves, the cyclists and cities. By effectively managing logistics, operators can remove bikes from overcrowded and unsuitable areas to supply it to areas that need them.

Through collecting and organising huge amounts of data available in cities, operators gain real insight into their schemes as well as the market. They gain cost efficiencies as they are not unnecessarily purchasing bikes and riders can trust that bikes are available when and where they need them.

At Stage Intelligence, we use close to infinite amount of data and Artificial Intelligence technology to offer a simple management process for Bike Share Schemes. By predicting demand and managing supply, operators see real benefits to their schemes.

To find out more about how Stage Intelligence can drive growth within your Bike Share Scheme, please contact tom.nutley@stageintelligence.co.uk

Bike Share Scheme – In the News

Bike Share Schemes continue to evolve and grow around the world. Our industry is changing rapidly and we like to stay on top of Bike Share news. Across the transport industry, the status quo is being challenged every day and in Bike Share Schemes new models are being developed and new schemes are being deployed all of the time.

Here is a round-up of some key news, we see shaping the future of Bike Share Schemes:

  • European Bike Share Availability Set to Double by 2025

According to analysts Frost & Sullivan, cities will increasingly turn to Bike Share Schemes as they seek to tackle the issue of rising emissions and poor air quality in major cities across Europe. Due to the high cost of setting up and running such schemes, a sponsorship model is likely to help meet these costs, enabling companies from a range of industries to get involved in the Bike Share Scheme market.

  • Mobike, Chinese Bicycle Sharing Start-up, Wins Additional Investment

Chinese bicycle-sharing start-up Mobike has announced additional funding, bringing its total new funding in 2017 to more than $300 million. This is in addition to the $215 million and an undisclosed investment from Foxconn last month, in an effort to double the number of bikes it produced last year to 10 million in 2017.

Mobike allows users to find, ride and pay for company bicycles scattered throughout 21 Chinese cities using an app and QR codes and is one of two Chinese bike-sharing start-ups that have raised hundreds of millions in funding since the beginning of 2016.

  • The Best and Worst of Bike Share Schemes

The UK’s Guardian newspaper has ranked the best and worst Bike Share Schemes globally based on cost, ease of access, bikes, docking stations and overall experience. It found the most affordable Bike Share Scheme in Hangzhou, China with an annual fee of £20. The article notes that the best Bike Share Scheme in the world is “…probably a toss-up between Hangzhou in China and Dublin in Ireland, although Vienna’s and Washington DC’s schemes win plaudits, while the Netherlands wins on transport integration.”

  • New Bike Share Scheme Launched in Singapore as Competition Grows

Chinese company ofo has launched a Bike Share Scheme in Singapore with an initial fleet of 1,000 bikes. This comes after Obike, a Singapore-based start-up with both local and Chinese investors launched in January. Obike has said it plans to deploy tens of thousands of bikes in Singapore.

Singapore’s Land Transport Authority’s (LTA) will also be launching a Bike Share Scheme in the fourth quarter of this year. Each scheme will be challenged to deliver an optimal customer experience to ensure that consumers choose their scheme and create customer loyalty.

  • M&A – Motivate and 8D Merger

The Motivate and 8D merger demonstrates that our industry is maturing. Motivate, one of the largest Bike Share operators in the world, is teaming up with hardware and software provider 8D Technologies to grow innovation in Bike Share Schemes. 8D Technologies provides turnkey solutions that include bike key dispensers, bike docks, bike locking mechanisms, and efficient power management.

It powers nearly 40,000 bikes in Bike Share Schemes globally including Santander Cycle Hire (London, UK), Bixi (Montreal, Canada), ADCB Bikeshare (Abu Dhabi, UAE) and Melbourne Bike Share (Melbourne, Australia).

“Bringing Motivate and 8D together will accelerate bike share innovation and bolster our ability to revolutionize the landscape of cities,” said Jay Walder, President and CEO of Motivate and the combined companies.

Stage Intelligence plays a central role in Bike Share Schemes. We use Artificial Intelligence (AI) to simplify Bike Share Scheme management and ensure that operators are able to optimise distribute bikes across their schemes.

To find out more about how Stage Intelligence can help streamline logistics of Bike Share schemes, please contact tom.nutley@stageintelligence.co.uk