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How Cities Can Support Bike Share Schemes

Cities and its citizens stand to gain a lot from the success of Bike Share Schemes. They provide a clean and healthy transportation option in increasingly congested urban areas. Cities now play a huge role in attracting new schemes and supporting the adoption with cyclists.

 

In an effort to grow and capture further market share, Bike Share Schemes are always looking to enter new markets. Chinese start-ups are a prime example of this with many expanding to nearby countries such as Singapore and even as far as the UK.

 

Operators are now looking at more than just market size. They need to be sure that cities can fully support the growth of their schemes with proper infrastructure, capital and in changing consumer perception if necessary.

 

We highlight what cities and city planners can do to help attract Bike Share Schemes and support the adoption and growth with its citizens:

 

  • Provide safe cycling infrastructure:

It is important that citizens have access to safe cycling infrastructure. By promoting safe cycling, more riders are likely to see Bike Share Schemes and cycling in general as a viable solution.

 

Suitable cycling lanes and places for docking stations will be critical to the adoption and growth of the schemes.

 

  • Promote a cycling culture

The citizens are one of the biggest assets for cities. By changing perceptions and encouraging people to cycle, Bike Share Scheme operators will see more value and potential in entering the market.

 

Aside from getting operators into the market, a cycling culture will also greatly benefit the city. As more people cycle, the image of cities itself can be reshaped while seeing environmental and cost benefits.

 

  • Work with existing transportation hubs 

A huge amount of Bike Share Scheme riders see it as a last-mile solution. Such schemes often help them get to their final destinations quicker, easier and more cost efficiently.

 

Through working with existing hubs by strategically placing bikes and docking stations, operators will have access to a large portion of the market. Cities can also offer its citizens an integrated transportation option.

 

  • Partner with operators

By working with operators, cities can ensure that Bike Share Schemes are set up to meet both the needs of the cities and citizens as well as the operators themselves. Showing a willing partnership is going to be more encouraging to new operators looking to enter and grow in a specific market.

 

Cities also have immense potential in capturing data. Operators need to make use of the data available in cities to increase ridership. Data within cities can be used to identify key areas that will be crucial to new schemes and is also highly helpful in predicting demand.

 

At Stage Intelligence, we use real-time data available in cities and Artificial Intelligence technology to simplify Bike Share Scheme logistics. By understanding the data, Bike Share Schemes can remove complexity and give bikes to riders when and where they want them.

 

To find out more about how Stage Intelligence can manage operations and increase ridership within your Bike Share Scheme, please contact

tom.nutley@stageintelligence.co.uk

 

Bike Share Schemes Are Starting to Realise the Potential of AI

As Bike Share Schemes around the world become more popular, how we manage the resources such as bikes and docking stations defines the success and growth of such programs.

For Bike Share Schemes to truly be a solution to last mile problems, riders need bikes and docking stations to be available when and where they need them. It is up to the operators to ensure this happens every time.

But many operators fail to provide this basic level of service as they lack the actionable data and operations to manage the schemes effectively.

For a long time, the solution to ridership problems in Bike Share Schemes has been to supply the market with more bikes. In reality this does little to increase efficiency and often adds to the problem.

Now, Bike Share Scheme operators are seeing the value of data and AI in predicting demand and managing supply. Mobike, one of the start-ups in China, is beginning to use AI to manage how its Bike Share Schemes are run.

Mobike’s ‘Magic Cube’, uses data and AI to forecast supply and demand for its bike-rentals. In a fierce competition for market share, Mobike is seeing the value of using AI to simplify scheduling and operations of its scheme.

Mobike has also released its whitepaper outlining what Bike Share Schemes can do with citywide data. The report goes a long way in highlighting the potential for operators in collecting and using data.

The importance of data and AI is clear. For operators, the key is in not only collecting the data but also having a process that works with its systems and resources to drive growth and increase ridership.

In the future, we are going to see more operators turn to data and AI, especially since cities have the potential to collect and store vast amounts of valuable data. With actionable data, operators save money, cities aren’t cluttered with bikes and citizens can rely on a reliable Bike Share Scheme that they can use in their day-to-day lives.

At Stage Intelligence, we have been using Artificial Intelligence (AI) and self-organising algorithms to solve complex problems in Bike Share Schemes from the beginning. Our BICO solution is easily incorporated into existing platforms to simplify logistics and increase ridership.

To find out more about how Stage Intelligence can drive growth within your Bike Share Scheme, please contact: tom.nutley@stageintelligence.co.uk

Bike Share

Bike Share Schemes – In the Battle of Traditional vs Free-Flowing

As increasing number of people look to get healthier, save money and time and preserve the environment, it’s no surprise that Bike Share Schemes are growing in popularity around the world.

With traditional schemes doing well in many cities, more and more start-ups are bringing out dockless Bike Share Schemes in the hope to take advantage of the rising on-demand culture. It gives riders convenience, choice and transparency over the more traditional docked schemes.

With a free-flowing Bike Share Scheme, riders can use their smartphones to find, pay for and unlock bikes and leave the bike anywhere once they are done. It’s this level of simplicity that is making such schemes very popular.

In fact, in China, the most mature market for Bike Share Schemes, start-ups have had massive success entering the market, raising significant amount of funding and supplying vast amounts of bikes.

At the same time, the news in this market dominates around dockless bikes being stolen, damaged and left in an unsuitable place by their millions. For operators, they are constantly replacing bikes while cities and its citizens are seeing more cluttered bikes on their streets.

This raises the question; which schemes should cities adopt? Free-flowing Bike Share Schemes are a topic of heavy debate for many cities due to the problems they can create if it remains unmanaged. The solution for many companies was to supply more bikes to the market, which only added to the problem.

But operators are now becoming savvier. They are offering parking spaces, rewards for good riders and improved apps to track their bikes. This is a step in the right direction to tackling the problem. With dockless bikes being a good way to get people cycling, it would be wrong to completely rule out the free-flowing schemes.

Instead, operators should focus on how they can effectively manage existing resources to benefit themselves, the cyclists and cities. By effectively managing logistics, operators can remove bikes from overcrowded and unsuitable areas to supply it to areas that need them.

Through collecting and organising huge amounts of data available in cities, operators gain real insight into their schemes as well as the market. They gain cost efficiencies as they are not unnecessarily purchasing bikes and riders can trust that bikes are available when and where they need them.

At Stage Intelligence, we use close to infinite amount of data and Artificial Intelligence technology to offer a simple management process for Bike Share Schemes. By predicting demand and managing supply, operators see real benefits to their schemes.

To find out more about how Stage Intelligence can drive growth within your Bike Share Scheme, please contact tom.nutley@stageintelligence.co.uk

Driving Transformation in Transportation in 2017

2016 marked a turning point for Artificial Intelligence (AI) in the transportation industry. We are seeing ideas that seemed distant actually becoming a reality. Self-driving cars are on the roads, Mobility as a Service (MaaS) apps are going live and we have deployed our AI-based technology in Bike Share Schemes around the world.

The industry is at the very beginning of a period of rapid change. Throughout 2016, we’ve seen glimpses of the future that have hinted at what is possible in transportation. Legacy models are being challenged and there is an appetite for change. Read more