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How to Grow a Smart City Bike Share Scheme

PRODUCED BY STAGE INTELLIGENCE IN PARTNERSHIP WITH EUROPEAN CYCLISTS’ FEDERATION (ECF)

Data is changing how we experience cities and enabling us to live healthier, happier and more productive lives. As cities become smarter, data is being used to reimagine transportation and how we get from A to B.

Every city is producing vast amounts of data every hour and every day. Increasingly this data is being captured and put to work creating new solutions, processes and experiences that improve how a city functions and is enjoyed by citizens.

Data can be used to improve, urban planning, health care, sustainability, transportation and just about every aspect of a city. The “smart” in Smart Cities is about taking this data and rapidly turning it into actionable insights.

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How Cities Can Support Bike Share Schemes

Cities and its citizens stand to gain a lot from the success of Bike Share Schemes. They provide a clean and healthy transportation option in increasingly congested urban areas. Cities now play a huge role in attracting new schemes and supporting the adoption with cyclists.

 

In an effort to grow and capture further market share, Bike Share Schemes are always looking to enter new markets. Chinese start-ups are a prime example of this with many expanding to nearby countries such as Singapore and even as far as the UK.

 

Operators are now looking at more than just market size. They need to be sure that cities can fully support the growth of their schemes with proper infrastructure, capital and in changing consumer perception if necessary.

 

We highlight what cities and city planners can do to help attract Bike Share Schemes and support the adoption and growth with its citizens:

 

  • Provide safe cycling infrastructure:

It is important that citizens have access to safe cycling infrastructure. By promoting safe cycling, more riders are likely to see Bike Share Schemes and cycling in general as a viable solution.

 

Suitable cycling lanes and places for docking stations will be critical to the adoption and growth of the schemes.

 

  • Promote a cycling culture

The citizens are one of the biggest assets for cities. By changing perceptions and encouraging people to cycle, Bike Share Scheme operators will see more value and potential in entering the market.

 

Aside from getting operators into the market, a cycling culture will also greatly benefit the city. As more people cycle, the image of cities itself can be reshaped while seeing environmental and cost benefits.

 

  • Work with existing transportation hubs 

A huge amount of Bike Share Scheme riders see it as a last-mile solution. Such schemes often help them get to their final destinations quicker, easier and more cost efficiently.

 

Through working with existing hubs by strategically placing bikes and docking stations, operators will have access to a large portion of the market. Cities can also offer its citizens an integrated transportation option.

 

  • Partner with operators

By working with operators, cities can ensure that Bike Share Schemes are set up to meet both the needs of the cities and citizens as well as the operators themselves. Showing a willing partnership is going to be more encouraging to new operators looking to enter and grow in a specific market.

 

Cities also have immense potential in capturing data. Operators need to make use of the data available in cities to increase ridership. Data within cities can be used to identify key areas that will be crucial to new schemes and is also highly helpful in predicting demand.

 

At Stage Intelligence, we use real-time data available in cities and Artificial Intelligence technology to simplify Bike Share Scheme logistics. By understanding the data, Bike Share Schemes can remove complexity and give bikes to riders when and where they want them.

 

To find out more about how Stage Intelligence can manage operations and increase ridership within your Bike Share Scheme, please contact

tom.nutley@stageintelligence.co.uk

 

Bike Share Schemes Are Starting to Realise the Potential of AI

As Bike Share Schemes around the world become more popular, how we manage the resources such as bikes and docking stations defines the success and growth of such programs.

For Bike Share Schemes to truly be a solution to last mile problems, riders need bikes and docking stations to be available when and where they need them. It is up to the operators to ensure this happens every time.

But many operators fail to provide this basic level of service as they lack the actionable data and operations to manage the schemes effectively.

For a long time, the solution to ridership problems in Bike Share Schemes has been to supply the market with more bikes. In reality this does little to increase efficiency and often adds to the problem.

Now, Bike Share Scheme operators are seeing the value of data and AI in predicting demand and managing supply. Mobike, one of the start-ups in China, is beginning to use AI to manage how its Bike Share Schemes are run.

Mobike’s ‘Magic Cube’, uses data and AI to forecast supply and demand for its bike-rentals. In a fierce competition for market share, Mobike is seeing the value of using AI to simplify scheduling and operations of its scheme.

Mobike has also released its whitepaper outlining what Bike Share Schemes can do with citywide data. The report goes a long way in highlighting the potential for operators in collecting and using data.

The importance of data and AI is clear. For operators, the key is in not only collecting the data but also having a process that works with its systems and resources to drive growth and increase ridership.

In the future, we are going to see more operators turn to data and AI, especially since cities have the potential to collect and store vast amounts of valuable data. With actionable data, operators save money, cities aren’t cluttered with bikes and citizens can rely on a reliable Bike Share Scheme that they can use in their day-to-day lives.

At Stage Intelligence, we have been using Artificial Intelligence (AI) and self-organising algorithms to solve complex problems in Bike Share Schemes from the beginning. Our BICO solution is easily incorporated into existing platforms to simplify logistics and increase ridership.

To find out more about how Stage Intelligence can drive growth within your Bike Share Scheme, please contact: tom.nutley@stageintelligence.co.uk

Simplifying Management Matters for a Healthy Bike Share Scheme

Operating a Bike Share Scheme involves managing complex logistics in a constantly changing environment. Cities offer new challenges every day that need to be overcome. No two days are likely to be the same with transportation playing a central role in how citizens experience a city.

For Bike Share Scheme operators, simplifying how they manage their schemes is crucial for their success. The complexities that come with distribution and management of bikes across a city can be resource-intensive while not delivering an optimised rider experience. This is a pain-point for many operators and as schemes grow they become difficult to manage.

When bikes are efficiently distributed across a scheme, it ensures that citizens can access bikes and docks when they need them, drives ridership growth, and ensures the overall health of the scheme. By focusing on simplifying the management of a Bike Share Scheme, operators can benefit from:

  • Cost efficiencies
  • Effective resource management
  • Easy scalability
  • Faster decision making

At Stage Intelligence, we use Artificial Intelligence (AI) to help operators focus on simplicity and maximise the potential of their Bike Share Schemes. Our BICO platform gives operators recommendations on where to distribute Bikes using AI. It uses data from across the scheme to recognise where bikes should be placed based on thousands of criteria all in real-time.

Through a simple mobile app distribution trucks are told where to go to pick bikes up while managers at a central office have a full view of the scheme.  This reduces time dedicated to decision-making while increasing visibility into docks, bikes and distribution trucks. It puts valuable data into the hands of the operator.

Operators can gain cost and resource efficiencies as distribution of staff, bikes and other resources are optimised to reduce cost and time wastage. This provides the building blocks for scalability and the growth of the scheme.

Effective management should always look to combine all these elements and deliver transparency and data that is easy to consume. This enables operators to analyse and predict various aspects of the schemes and implement decisions faster.

For Bike Share Schemes in particular, effective management can determine the success of the entire program. The common misconception is that all it takes is an investment in bikes and the provision of docking stations for a scheme to work. But simple and effective management is behind every successful scheme around the world.

The outcome of a simplified and easy to understand management model is a healthy Bike Share Scheme that has maximised efficiencies and optimised operations.

To find out more about how Stage Intelligence uses Artificial Intelligence to simplify management for Bike Share Scheme operators, please contact tom.nutley@stageintelligence.co.uk

Bike Share Scheme – In the News

Bike Share Schemes continue to evolve and grow around the world. Our industry is changing rapidly and we like to stay on top of Bike Share news. Across the transport industry, the status quo is being challenged every day and in Bike Share Schemes new models are being developed and new schemes are being deployed all of the time.

Here is a round-up of some key news, we see shaping the future of Bike Share Schemes:

  • European Bike Share Availability Set to Double by 2025

According to analysts Frost & Sullivan, cities will increasingly turn to Bike Share Schemes as they seek to tackle the issue of rising emissions and poor air quality in major cities across Europe. Due to the high cost of setting up and running such schemes, a sponsorship model is likely to help meet these costs, enabling companies from a range of industries to get involved in the Bike Share Scheme market.

  • Mobike, Chinese Bicycle Sharing Start-up, Wins Additional Investment

Chinese bicycle-sharing start-up Mobike has announced additional funding, bringing its total new funding in 2017 to more than $300 million. This is in addition to the $215 million and an undisclosed investment from Foxconn last month, in an effort to double the number of bikes it produced last year to 10 million in 2017.

Mobike allows users to find, ride and pay for company bicycles scattered throughout 21 Chinese cities using an app and QR codes and is one of two Chinese bike-sharing start-ups that have raised hundreds of millions in funding since the beginning of 2016.

  • The Best and Worst of Bike Share Schemes

The UK’s Guardian newspaper has ranked the best and worst Bike Share Schemes globally based on cost, ease of access, bikes, docking stations and overall experience. It found the most affordable Bike Share Scheme in Hangzhou, China with an annual fee of £20. The article notes that the best Bike Share Scheme in the world is “…probably a toss-up between Hangzhou in China and Dublin in Ireland, although Vienna’s and Washington DC’s schemes win plaudits, while the Netherlands wins on transport integration.”

  • New Bike Share Scheme Launched in Singapore as Competition Grows

Chinese company ofo has launched a Bike Share Scheme in Singapore with an initial fleet of 1,000 bikes. This comes after Obike, a Singapore-based start-up with both local and Chinese investors launched in January. Obike has said it plans to deploy tens of thousands of bikes in Singapore.

Singapore’s Land Transport Authority’s (LTA) will also be launching a Bike Share Scheme in the fourth quarter of this year. Each scheme will be challenged to deliver an optimal customer experience to ensure that consumers choose their scheme and create customer loyalty.

  • M&A – Motivate and 8D Merger

The Motivate and 8D merger demonstrates that our industry is maturing. Motivate, one of the largest Bike Share operators in the world, is teaming up with hardware and software provider 8D Technologies to grow innovation in Bike Share Schemes. 8D Technologies provides turnkey solutions that include bike key dispensers, bike docks, bike locking mechanisms, and efficient power management.

It powers nearly 40,000 bikes in Bike Share Schemes globally including Santander Cycle Hire (London, UK), Bixi (Montreal, Canada), ADCB Bikeshare (Abu Dhabi, UAE) and Melbourne Bike Share (Melbourne, Australia).

“Bringing Motivate and 8D together will accelerate bike share innovation and bolster our ability to revolutionize the landscape of cities,” said Jay Walder, President and CEO of Motivate and the combined companies.

Stage Intelligence plays a central role in Bike Share Schemes. We use Artificial Intelligence (AI) to simplify Bike Share Scheme management and ensure that operators are able to optimise distribute bikes across their schemes.

To find out more about how Stage Intelligence can help streamline logistics of Bike Share schemes, please contact tom.nutley@stageintelligence.co.uk