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Stage Intelligence’s Usability Data Reveals the Need for Better Bike Share Scheme Management

Insights from schemes in London, Paris, New York and Chicago show that data can be used to deliver optimised rider experiences and grow Bike Share Schemes

LONDON, 8 November 2017 – Stage Intelligence, the leading provider of Bike Share Scheme management solutions, has released its 2016 Q4 data on bicycle and docking station usability and availability across Bike Share Schemes in London, Paris, New York and Chicago. Usability is central to providing an exceptional rider experience and supporting the growth of Bike Share Schemes. It ensures bikes and docking stations are available when and where they are needed most.

The data reveals Chicago and London leading the group with an average usability figure for the quarter of 99.3% and 99.4% respectively. Chicago has been consistent in delivering a reliable Bike Share Scheme to its riders. London is also rated highly but this could indicate over servicing its market, which can create unnecessary costs and limit growth.

New York City ranks the lowest of the major cities with an average usability figure of 90.2% for the quarter. It means that on average 10% of riders at any given time cannot access the bikes or docking stations they want. Paris follows New York City with an average usability of 98.1% with usability dipping to lows of 76.7%. The inconsistency in the scheme means that it may be difficult for riders to depend on the scheme on a daily basis.

“Bike Share riders and cities benefit from Schemes that are easy and reliable to use,” said Tom Nutley, Head of Operations at Stage Intelligence. “Operators need to make sure that riders have access to bikes when and where they need them without over servicing the market. This is where the London scheme could be at most risk. The data is very positive for London but it could be using too much city resources to manage its operations especially when there is no need to.”

Stage’s usability measure compares all docking stations that are within easy walking/cycling distance in a published 500m radius from each other, which can be altered by the BICO platform. The platform takes into account each city’s SLAs when measuring the usability of a Bike Share Scheme. A docking station is usable if there are bikes and docking points available at the station itself or at one or more of its neighbours. The BICO platform can also set custom usability defined by a specific threshold or the SLAs of different cities.

“For Bike Share schemes to be seen as a real, public transport solution and a smart answer to urban mobility, they need to work as good or better than existing public transport services,” said Paul Stratta, Director, at Platform for European Bicycle Sharing & Systems (PEBSS), an initiative from the ECF. “Nowadays people go to bus and railway stations expecting the services to be there, and for it to operate on time. It should be the same with Bike Share schemes. Collecting and analysing data allows Bike Share operators, and their city clients, to get a big picture of operations and understand where bike share can improve and how exactly to do it.”

The neighbourhood approach goes beyond the usual cluster and geographic data collection method which may be a sub-optimal approach – especially in larger schemes. It can identify if Bike Share Schemes are managed well and if it is over or under servicing the cities and its riders. The BICO platform is dynamic to each city and considers each city’s user patterns and prioritisation as well as the SLAs they operate under to measure the usability of Bike Share Schemes and provide valuable data for operators.

“Our BICO platform allows us to take a deep dive into individual Bike Share Schemes in different cities and neighbourhoods around the world and find ways to improve usability within them,” said Toni Kendall-Troughton, CEO at Stage Intelligence. “We were particularly impressed with Chicago’s Bike Share scheme which was performing well without over servicing its neighbourhoods or the market. It was consistent throughout the quarter with high usability figures and over-performed on busy summer weekends to meet the rise in demand.”

 

About Stage Intelligence

Stage Intelligence specialises in developing Artificial Intelligence solutions for the transport and logistics industry. Its flagship solution, the BICO recommendation engine, delivers real-time intelligence for the management of bikeshare schemes. BICO enables precise and optimal decision making and has been purpose-built to remove the complexity from managing resources within a bikeshare scheme. Customers choose Stage Intelligence because our solutions increase their agility, adaptability and enable them to move beyond traditional manual processes. We collaborate with customers to solve complex problems and deliver solutions that have a lasting impact on their operations.

www.stageintelligence.co.uk

 

Introducing Version 10 of BICO Distribution Services

At Stage, we are continually updating and refining our BICO, logistics system for Bike Share Scheme operators. We listen to our customers and proactively develop the platform to better meet the needs of operators. It is important that the platform continues to evolve and change as we find new ways to use data and put Artificial Intelligence (AI) to work for our customers.

We developed a new version of BICO to simplify management and improve usability for operators. Version 10 delivers improvements focused on:

  • Console usability
  • Bug fixes
  • Android app stability

With Version 10, field operatives benefit from full access to BICO distribution services with the improved Android app. The BICO RESTful API v2.0 has been re-engineered to improve communication resilience and improve efficiency across high latency mobile networks.

The new version focuses on simplifying usage for operators with enhanced map views. Users can customise their default view from any one of the available options and declutter it through a custom Google map style. The view also shows ad-hoc jobs in a different colour to improve visibility for users.

In previous versions, stations with poor usability were all under the same red icon. To improve this, in the new version, we use multiple colours to represent the status of the stations and whether it is too full or too empty.

In our growing efforts to provide additional functionality and future extendibility of the system, we have implemented the New Service Point view to replace the old Docking Station View. The new view makes it possible to filter or search service points and pull up all the information that BICO holds about that specific point which may be amended by the user.

These key changes are implemented with the user in mind and how the system can deliver enhanced usability and a customised view to each individual user. Field operators gain better visibility of the entire Bike Share Scheme and makes managing this process simple with clear map views and warning indications. Simple management is the key to success and growth of Bike Share Schemes.

At Stage, we are always looking to use the latest technology to provide the best possible solutions in logistics in cycle sharing programs. This version update builds on our dedication to improve our services that impact both our customers and their end users.

To find out more about BICO Version 10, please contact tom.nutley@stageintelligence.co.uk