London is putting cycling front and centre of its campaign to deliver smarter, greener and more efficient transport.
In August, Mayor of London Sadiq Khan shared his vision for the transforming transport in London. He wants the capital city to be a place of ‘active transport’ and is working to make the city greener, smarter and easier to navigate.
Following this announcement, Transport for London (TfL) awarded a new £79.7 million Cycle Hire contract to Bike Share Scheme operator Serco, which includes the development of lighter, more comfortable and more maneuverable bikes. Serco will continue to maintain and distribute the fleet of Santander Cycles until 2022.
Cycling has already taken a major role in commuter life in London. There is a fleet of 11,500 Santander Cycles in London and TfL says that there are over 610,000 bike trips a day made in the city, well over double the figure of the early 2000s.
In 2000, central London’s roads during the morning rush hour were populated by seven times as many cars as bikes. This ratio has now dropped to nearly two to one, leading TfL to predict that bikes will outnumber cars within a few years.
Khan recognises the potential and popularity of cycling within London, and has created a campaign for enhancing the cycling experience in London. He has agreed to increase the TfL budget spend on cycling and has given the go ahead on continuing the build of the cycle super highway. He wants London to be a leader in supporting cycling and show the rest of the world that London understands how to deliver active and green transport.
Khan is dedicated to supporting cycling across London and is working on a number of ways to make this happen. One of the best ways to support cycling in London is to focus on driving usage in its Bike Share Scheme. More users mean less cars on the road, fewer traffic jams, lower emissions and greatly improves public health through physical activity.
London can grow its Bike Share Schemes by focusing on making it even more user friendly. The happier riders are the more uptake Bike Share Schemes will incur, and as a result the more active London will become.
At Stage Intelligence we use Artificial Intelligence to simplify the distribution of bicycles in Bike Share Schemes. When Bike Share Schemes are properly distributed and made easy-to-use, customer satisfaction increases. Bike Share Scheme optimisation can effectively help transform the London transport experience. We think that Khan’s support in bettering cycling in London is a great place to begin in bringing his vision to life.
To find out more about Stage Intelligence’s technology and how it can assist in making the distribution in Bike Share Schemes as efficient as possible please visit our website: http://bit.ly/2bl1cbH